Insights for practices that want to grow profit with clarity.
Practical guidance on production, collections, hygiene, case acceptance, operations, and dental analytics that help practices make better decisions faster.
What I Learned About AI, Technology and DSOs at the DSO Technology Summit
I just got back from the DSO Technology Summit in Nashville, where I sat in a room with DSO leaders, operators, technologists, investors, consultants, and vendors working on som...


The Next Era of DSO Growth Won't Be About Acquiring More Practices. It Will Be About Optimizing Them.
The dental industry's consolidation strategy made sense when capital was inexpensive, and acquisitions were relatively easy to finance.

Dental Practice Profit Margins Are Shrinking. Can AI Help Dentists Fight Back?
Americans still spend nearly $190 billion annually on dental care, and there are plenty of opportunities to build a successful practice.

The Future of Dental Practice Management: A Smarter, AI-Powered Front Desk
Instead of manually gathering information across multiple systems, front desk teams can instantly see their most important metrics and identify what needs attention.

Dentists Are Overcomplicating AI. The Real Advantage Is Speed.
For a dental practice owner, that means understanding why production is slipping while there is still time to respond.

Introducing Root’s Marketing Funnel: Dental Marketing Analytics That Connect to Collections
Root’s Marketing Funnel connects dental marketing analytics with the outcomes practice owners and DSO leaders need to understand: booked consults, patients seen, acquisition costs, and collected revenue.

From Dashboards to Decisions: What’s Next for Dental Analytics?
If a practice identifies a growing backlog of unscheduled treatment, the team can assign responsibility for follow-up and evaluate the results at its next operating meeting.

The Death of the Dashboard? What AI Really Means for Dental Analytics
Silicon Valley is selling dentistry a version of AI that skips the hardest part: making it work inside a real DSO or dental practice. The promise sounds simple. Deploy AI agents...

AI Is Like Electricity: What That Means for Dental Practices and DSOs
People understood that the technology mattered. What was less clear was where to start, how to connect it to their operations, and what would make it useful to the people running their practices.

5 Things We Learned Building AI Inside an Inc. 5000 DSO
The DSO world is competitive. Speed matters. Efficiency matters. Small operational improvements can compound quickly across dozens of practices.

How a 50-Practice DSO Uses Dental Analytics to Find Revenue Leaks Faster
Running one dental practice is difficult. Running dozens creates an entirely different operational challenge. Leadership cannot be physically present in every location, speak wi...

DSO Analytics: Find the Revenue Gaps Between Leads and Collections
Everyone in dentistry is discussing AI, but much of the conversation remains abstract. Topics like chatbots, call summaries, automated messages, front desk workflows, and genera...

AI for DSOs: What Dental Support Organizations Are Actually Building
A promising idea has to become a reliable workflow. It has to connect with existing systems, fit the way teams work, and handle patient information appropriately. Someone also has to maintain it after the demonstration ends.

Introducing the Root Data DSO Directory: A Clearer View of Dental Support Organizations
In 2018, 22% of new dental school graduates went straight to a DSO. In 2024, that number was 58%. Practice ownership among US dentists has dropped from 85% in 2005 to 73% in 2023, and the share of practices affiliated with a dental support organization keeps climbing.

AI and DSO Analytics: Why Regional Managers Become More Valuable
The discussion surrounding AI in dental support organizations consistently highlights one key concept: AI combined with human teams is the new operating model for high-growth DSOs. While this is a valid perspective, it raises an important question: How does the introduction of AI impact the role of the regional manager?

DSO Analytics: Why Marketing and Operations Need to Work From the Same Numbers
Ryan Torresan, the CMO and COO at Mosaic Dental Collective, has written a candid argument that every dental support organization leader should read. He argues that growth doesn't come from leads, but from access and execution. According to Torresan, AI isn't replacing marketing; it's showing where DSOs are losing revenue. He identifies the gap between marketing and operations as the main source of this loss, and the dental industry is now openly discussing it.

Your DSO Has the Data Analytics. AI Can Help Your Team Act on It.
Practice management systems capture appointments, treatment plans, production, and collections. Dental analytics software organizes that information into dashboards and reports.

DSO Analytics: The Advantage Is How Quickly You Turn Data Into Decisions
Most dental support organizations have too much data and not enough decisions. Large groups already have dashboards, KPIs, monthly operations reviews, and analysts who turn spreadsheets into action items. Yet, within these organizations, revenue leaks worth six figures can go unaddressed in individual practices for months.

DSO Analytics: Turn Dental Practice Data Into Better Operational Decisions
Managing a dental support organization requires more than knowing total production and collections. Leaders need to understand which practices are performing well, where results are slipping, and what their teams should investigate next.

How Dental Analytics Software Turns Practice Data Into a Revenue Growth Plan
The data often exists inside their practice management software. The challenge is connecting that information to a decision: what should the team improve next, and what could that change be worth?