Root Data
Root Data

Audience guide

Two ways to run Root Data.One decision layer.

This page is the fork in the road: independent practices optimizing one (or a few) offices, versus DSOs comparing locations, marketing ROI, and reputation at scale.

Jump to practices Jump to DSOs
Independent practices

For practices

Built for general dentists and small groups who want practice growth clarity — production, collections, case acceptance, new patients, and AI coaching without enterprise complexity.

Practice path
Root Data practice dashboard preview
  • Single-location and small multi-office groups
  • Owner and office-manager friendly dashboards
  • Google reviews monitoring for online reputation
  • AI tips, email summaries, and mobile app access
  • First month free, then simple per-practice pricing
Explore practices Practice demo

Focus

Revenue leaks & growth

Reputation

Google reviews monitoring

Multi-location groups

For DSOs

Built for operators who need rollups, office comparisons, marketing visibility, reputation monitoring, and AI chat across every data point — including marketing — so leadership knows which locations need attention first.

DSO path
Root Data DSO enterprise dashboard preview
  • Enterprise rollups across locations
  • Practice vs. organization comparisons
  • Marketing ROI Monitor for channel and ad spend clarity
  • Google reviews monitoring for reputation tracking
  • AI chat across all data points, including marketing
Explore DSOs DSO demo

Marketing

Marketing ROI Monitor

AI chat

All data points, incl. marketing

Shared foundation

Different seats. Same clarity engine.

Practices and DSOs use different views, but both get a secure analytics layer that turns Open Dental data into decisions.

One operating layer

PMS data becomes KPIs, trends, and priorities — without a second reporting stack.

AI that knows the numbers

Ask about production, collections, marketing, reviews, and multi-office patterns in plain English.

Read-only by design

Open Dental stays the system of record. Root Data never writes clinical or billing data back.

Not sure which path?

Start with how you operate today.

One to ~25 locations with owner-led decisions → practices. Multi-location leadership with marketing, rollups, and office comparisons → DSOs.

Start free monthRead the FAQ
General practice demoDSO demo

Practice operators

Owners, OMs, small groups

DSO operators

Regional leads, execs, multi-site teams

DSO-only depth

Marketing ROI + enterprise AI chat