Insights for practices that want to grow profit with clarity.

Marketing Without Operations Is Costing DSOs Millions. Here's What Lockstep Looks Like in Practice.

Ryan Torresan, the CMO and COO at Mosaic Dental Collective, has written a candid argument that every dental support organization leader should read. He argues that growth doesn't come from leads, but from access and execution. According to Torresan, AI isn't replacing marketing; it's showing where DSOs are losing revenue. He identifies the gap between marketing and operations as the main source of this loss, and the dental industry is now openly discussing it.